About Alfajr
Alfajr is a one-stop shop for all your fashion and lifestyle needs. Being the UAE and Iraq’s largest e-commerce store for fashion and lifestyle products, Alfajr aims at providing a hassle-free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with an array of the latest and trendiest products available in the country.
It was in 2020 that our founder Mohammad Raheem Sulaiman started the idea of Fashion eCommerce for Arabian countries. What resulted was a burgeoning business that changed the way people buy beauty in the country forever. His approach that continually kept the customer at its core swiftly amassed 7 million loyal followers who then urged us to craft an experience just as exciting in fashion.
Why Choose Us
Capsule Collections
If there’s an occasion to express your personal style, we’ve got a capsule collection to match. Shopping for a specific mood, event or style story has never been easier.
The Arabian Experience
Our Arabian styles are literally art you can wear. They are carefully handpicked, so that only the most authentic, handcrafted pieces by artisans across the country and globe make the cut.
Exclusive International Labels
We bring you the trendiest and most exclusive brands from around the world to your wardrobe. Forget scouring the net for what’s hot globally, we’ve got you covered.